{"id":10658,"date":"2025-01-12T06:59:40","date_gmt":"2025-01-12T06:59:40","guid":{"rendered":"https:\/\/icertpublication.com\/?page_id=10658"},"modified":"2025-01-12T08:57:26","modified_gmt":"2025-01-12T08:57:26","slug":"consumer-preferences-in-retail-insights-into-online-and-offline-shopping-trends-in-haryana","status":"publish","type":"page","link":"https:\/\/icertpublication.com\/index.php\/shodh-sari-2\/sodh-sari-vol-4-issue-1\/consumer-preferences-in-retail-insights-into-online-and-offline-shopping-trends-in-haryana\/","title":{"rendered":"Consumer Preferences in Retail: Insights into Online and Offline Shopping Trends in Haryana"},"content":{"rendered":"\t\t
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Consumer Preferences in Retail: Insights into Online and Offline Shopping Trends in Haryana\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Singh, Surender<\/span>1<\/span><\/span> and Gupta, Rekha<\/span>2<\/span><\/span>
<\/span>1<\/span><\/span>Research Scholar, NIILM University, Kaithal<\/span><\/p>

2<\/span><\/span>Dean, School of Commerce & Management, Faculty of Commerce, <\/span>NIILM University, Kaithal<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Abstract<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This study explores consumer preferences between online and offline retail channels in Haryana, India, examining how preferences differ across product categories and consumer demographics. With the growth of e-commerce, understanding these preferences has become essential for businesses seeking to optimize retail strategies in a competitive market. Through a survey of 390 consumers, the study highlights key factors shaping consumer choices, such as convenience, accessibility of product information, and experiential value. The findings provide actionable insights into how product categories and demographic factors impact channel selection, which is crucial for developing effective omnichannel strategies that cater to local consumer needs. These insights aim to guide retailers in creating balanced retail strategies that harness the strengths of both online and offline shopping environments.<\/span><\/p>

Keywords: <\/span>Consumer Preferences, Online Shopping, Offline Shopping, Consumer Behavior, Retail Strategy<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Impact statement<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Consumer preferences in Haryana reveal a dynamic shift towards online shopping, driven by convenience, variety, and competitive pricing, while offline shopping retains its appeal for tactile experiences and immediate purchases. These insights highlight the need for an integrated retail strategy that leverages the strengths of both channels to meet evolving consumer demands<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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About The Author<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Surender Singh<\/span> is a Research Scholar in the Department of Commerce at NIILM University, Kaithal, and serves as an Associate Professor at Markanda National College, Shahabad, with 29 years of teaching experience. His research interests include consumer behavior, retail trends, and strategic management in commerce. He has done Masters in Commerce and qualified UGC NET in Commerce. He has written and presented many research papers in more than 15 National and International Conferences and Seminars.<\/span><\/p>

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Dr. Rekha Gupta<\/b><\/span> has over 24 years of professional experience in higher education in teaching and administration. During this tenure she has gained an extensive experience in teaching, administration and Research. Her academic interest lies in language development, linguistic research, pedagogical researches, and developing quality education in higher education. She has completed her Doctorate in Commerce, M.Phil. in Commerce,\u00a0 Masters in Commerce, Masters in Management,\u00a0 and Masters in\u00a0 Computer Science. She has qualified UGC NET in Commerce and UGC NET in Management. Being a keen learning attitude, she has written and presented many research papers in more than 35 National and International Conferences and Seminars. She has written 6 books in Finance.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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References\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  1. Akalamkam, K., & Mitra, J. K. (2018). Prepurchase consumer information search in online shopping: Role of offline and online information sources. <\/span>Journal of Retailing and Consumer Services<\/span>, <\/span>44<\/span>, 8\u201316.<\/span><\/p><\/li>

  2. Boulay, J., Laurent, J., & Velly, R. (2014). Children\u2019s channel preferences for online vs. offline shopping: A cross-channel perspective. <\/span>International Journal of Retail and Distribution Management<\/span>, <\/span>42<\/span>(11\/12), 1003\u20131013.<\/span><\/p><\/li>

  3. Chopra, P., & Mandhan, P. (2020). Consumer behavior and e-commerce in India: Insights from a developing market. <\/span>Journal of Retailing and Consumer Services<\/span>, <\/span>52<\/span>, Article 101927.<\/span><\/p><\/li>

  4. Gao, F., & Su, X. (2017). Online and offline information for omnichannel retailing. <\/span>Manufacturing and Service Operations Management<\/span>, <\/span>19<\/span>(1), 84\u201398. <\/span>https:\/\/doi.org\/10.1287\/msom.2016.0593<\/span><\/a><\/p><\/li>

  5. Grewal, D., Roggeveen, A. L., & Nordf\u00e4lt, J. (2017). The future of retailing. <\/span>Journal of Retailing<\/span>, <\/span>93<\/span>(1), 1\u20136. <\/span>https:\/\/doi.org\/10.1016\/j.jretai.2016.12.008<\/span><\/a><\/p><\/li>

  6. Marriott, T. C., & Buchanan, T. (2014). The true self online: Personality correlates of preference for self-expression online, and observer ratings of personality online and offline. <\/span>Computers in Human Behavior<\/span>, <\/span>32<\/span>, 171\u2013177. <\/span>https:\/\/doi.org\/10.1016\/j.chb.2013.11.014<\/span><\/a><\/p><\/li>

  7. Prajapat, S. B. (2024). The impact of CRM systems on customer satisfaction and retention. <\/span>Edumania-An International Multidisciplinary Journal<\/span>, <\/span>02<\/span>(04), 75\u201385. https:\/\/doi.org\/10.59231\/edumania\/9074<\/span><\/p><\/li>

  8. Pantano, E., & Vannucci, V. (2019). Who is innovating? An exploratory study of digital technologies diffusion in retail industry. <\/span>Journal of Retailing and Consumer Services<\/span>, <\/span>49<\/span>, 297\u2013304. <\/span>https:\/\/doi.org\/10.1016\/j.jretconser.2019.01.019<\/span><\/a><\/p><\/li>

  9. Saiani, R., & Gupta, S. (2024). IMPACT OF COVID-19 ON ENVIRONMENT AND SOCIETY. <\/span>Shodh Sari-An International Multidisciplinary Journal<\/span>, <\/span>03<\/span>(01), 317\u2013329. https:\/\/doi.org\/10.59231\/sari7674<\/span><\/p><\/li>

  10. Papagiannidis, S., See-To, E. W., & Bourlakis, M. (2014). Preferences of consumers towards online and offline retail channels: The impact of payment technologies. <\/span>Electronic Markets<\/span>, <\/span>24<\/span>(1), 29\u201338.<\/span><\/p><\/li>

  11. Saxena, R., & Gupta, A. (2019). Cultural influences on consumer behavior in India: A rural-urban comparison. <\/span>Asian Journal of Marketing<\/span>, <\/span>13<\/span>(2), 98\u2013110.<\/span><\/p><\/li>

  12. Verhoef, P. C., Kannan, P. K., & Inman, J. J. (2015). From multi-channel retailing to omni-channel retailingIntroductionspecialissuemulti-channelretailing. <\/span>Journal of Retailing<\/span>, <\/span>91<\/span>(2), 174\u2013181. <\/span>https:\/\/doi.org\/10.1016\/j.jretai.2015.02.005<\/span><\/a><\/p><\/li>

  13. Dahiya, J., & Himanshi, H. (2024). CONSUMER PERSUASION IN DISGUISE: THE ROLE OF CELEBRITY INFLUENCE IN SURROGATE ADVERTISING. <\/span>Shodh Sari-An International Multidisciplinary Journal<\/span>, <\/span>03<\/span>(02), 50\u201363. https:\/\/doi.org\/10.59231\/sari7687<\/span><\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Consumer Preferences in Retail: Insights into Online and Offline Shopping Trends in Haryana Singh, Surender1 and Gupta, Rekha21Research Scholar, NIILM University, Kaithal 2Dean, School of Commerce & Management, Faculty of Commerce, NIILM University, Kaithal Abstract This study explores consumer preferences between online and offline retail channels in Haryana, India, examining how preferences differ across product […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10106,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-10658","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/pages\/10658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/comments?post=10658"}],"version-history":[{"count":13,"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/pages\/10658\/revisions"}],"predecessor-version":[{"id":10751,"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/pages\/10658\/revisions\/10751"}],"up":[{"embeddable":true,"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/pages\/10106"}],"wp:attachment":[{"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/media?parent=10658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}