{"id":10772,"date":"2025-01-12T09:56:52","date_gmt":"2025-01-12T09:56:52","guid":{"rendered":"https:\/\/icertpublication.com\/?page_id=10772"},"modified":"2025-01-16T03:30:53","modified_gmt":"2025-01-16T03:30:53","slug":"corporate-social-responsibility-csr-and-its-impact-on-brand-equity","status":"publish","type":"page","link":"https:\/\/icertpublication.com\/index.php\/shodh-sari-2\/sodh-sari-vol-4-issue-1\/corporate-social-responsibility-csr-and-its-impact-on-brand-equity\/","title":{"rendered":"Corporate Social Responsibility (CSR) and Its Impact on Brand Equity"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Corporate Social Responsibility (CSR) and Its Impact on Brand Equity\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Simran<\/span><\/p>

Professor, Department of Commerce, NIILM University, Kaithal, Haryana India<\/span><\/p>

ORCID: <\/span>https:\/\/orcid.org\/0009-0005-9225-1433<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Abstract<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Corporate Social Responsibility (CSR) has emerged as a critical element in shaping the perception of businesses. This research explores the relationship between CSR initiatives and brand equity, emphasizing how socially responsible practices influence brand reputation, customer loyalty, and overall market performance. The study employs a mixed-methods approach, incorporating both qualitative and quantitative analyses to provide a comprehensive understanding of CSR\u2019s impact on brand equity. Key findings reveal that CSR significantly enhances brand equity, particularly through improved brand awareness, customer trust, and emotional connection.<\/span><\/p>

Keywords:<\/span> Socially, loyalty, branding, social responsibility, emotional, equity.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Impact Statement<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Corporate Social Responsibility (CSR) plays a pivotal role in shaping brand equity by aligning corporate practices with societal and environmental expectations. As consumers increasingly prioritize ethical and sustainable business practices, companies that integrate CSR initiatives into their operations gain a competitive advantage, fostering trust, loyalty, and positive brand associations.<\/span><\/p>\n

CSR efforts, such as environmental stewardship, community engagement, and ethical governance, enhance a company’s reputation and contribute to perceived brand value. These initiatives resonate with stakeholders, influencing consumer behavior and driving preference for socially responsible brands. Furthermore, CSR strengthens employee engagement and attracts socially conscious investors, creating a holistic impact on organizational success.<\/span><\/p>\n

However, the authenticity and transparency of CSR programs are critical. Misaligned or superficial CSR efforts can lead to skepticism and reputational damage. Therefore, businesses must adopt strategic, measurable, and authentic CSR practices to ensure lasting positive effects on brand equity. <\/span>In conclusion, CSR is not merely a moral imperative but a strategic asset that bolsters brand equity by fostering goodwill, differentiation, and stakeholder trust, ultimately contributing to long-term organizational resilience and profitability.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
About The Author<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Dr<\/span><\/span> Simran<\/span><\/span> is working as Professor, Department of commerce, NIILM University, kaithal<\/span> She has 13 years of rich experience in leadership, curriculum development and teaching at school and higher education level. Her area of research is accounting, taxation, human resource management and teaching-learning. She has attended more than 70 conferences, seminars and workshops. She has presented her research in various National and International Conferences. She has been awarded with 8 prestigious Awards.\u00a0<\/span>Dr. Simran is working as Professor, Department of commerce, NIILM University, kaithal<\/span><\/p>

\u00a0<\/span><\/p>

\u00a0<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
References<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u00a0<\/p>

  1. Carroll, A. B. (1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. <\/span>Business Horizons<\/span>, <\/span>34<\/span>(4), 39\u201348. <\/span>https:\/\/doi.org\/10.1016\/0007-6813(91)90005-G<\/span><\/a><\/p><\/li>

  2. Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. <\/span>Journal of Marketing<\/span>, <\/span>57<\/span>(1), 1\u201322. <\/span>https:\/\/doi.org\/10.1177\/002224299305700101<\/span><\/a><\/p><\/li>

  3. Zahradeen, M. M., Muhammad, A. I., Jogana, M. A., Haruna, R., & Kamin, Y. B. (2023). Confirmatory Factor Analysis (CFA) of Managerial Entrepreneurial Competencies model required by technical college students for self-employment. <\/span>Edumania-An International Multidisciplinary Journal<\/span>, <\/span>01<\/span>(02), 138\u2013153. https:\/\/doi.org\/10.59231\/edumania\/8979<\/span><\/p><\/li>

  4. Venkatasubramanian, G. (2024). Exploring the impact of Internet of things (IOT) technologies on tax compliance: opportunities, challenges and policy implications. <\/span>Edumania-An International Multidisciplinary Journal<\/span>, <\/span>02<\/span>(04), 57\u201374. <\/span>https:\/\/doi.org\/10.59231\/edumania\/9073<\/span><\/a><\/p><\/li>

  5. Prajapat, S. B. (2024b). The impact of CRM systems on customer satisfaction and retention. <\/span>Edumania-An International Multidisciplinary Journal<\/span>, <\/span>02<\/span>(04), 75\u201385. https:\/\/doi.org\/10.59231\/edumania\/9074<\/span><\/p><\/li>

  6. Kotler, P., & Lee, N. (2005). <\/span>Corporate social responsibility: Doing the best for your company and your cause<\/span>. John Wiley & Sons.<\/span><\/p><\/li>

  7. Muhammad, A. I., Sawaba, A. Y., Jogana, M. A., & Haruna, R. (2023). Quantitative validation of entrepreneurial opportunity competency model: AMOS-SEM approach. <\/span>Shodh Sari-An International Multidisciplinary Journal<\/span>, <\/span>02<\/span>(04), 15\u201327. https:\/\/doi.org\/10.59231\/sari7621<\/span><\/p><\/li>

  8. Dalal, R., & Abhishek, A. (2024). CONSUMER PURCHASE BEHAVIOR TOWARDS AYURVEDIC COSMETIC PRODUCTS IN BAHADURGARH. <\/span>Shodh Sari-An International Multidisciplinary Journal<\/span>, <\/span>03<\/span>(01), 430\u2013439. https:\/\/doi.org\/10.59231\/sari7681<\/span><\/p><\/li>

  9. Porter, M. E., & Kramer, M. R. (2011). Creating shared value. <\/span>Harvard Business Review<\/span>.<\/span><\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Corporate Social Responsibility (CSR) and Its Impact on Brand Equity Simran Professor, Department of Commerce, NIILM University, Kaithal, Haryana India ORCID: https:\/\/orcid.org\/0009-0005-9225-1433 Abstract Corporate Social Responsibility (CSR) has emerged as a critical element in shaping the perception of businesses. This research explores the relationship between CSR initiatives and brand equity, emphasizing how socially responsible practices […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10106,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-10772","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/pages\/10772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/comments?post=10772"}],"version-history":[{"count":13,"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/pages\/10772\/revisions"}],"predecessor-version":[{"id":10825,"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/pages\/10772\/revisions\/10825"}],"up":[{"embeddable":true,"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/pages\/10106"}],"wp:attachment":[{"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/media?parent=10772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}