{"id":12473,"date":"2025-05-11T08:15:59","date_gmt":"2025-05-11T07:15:59","guid":{"rendered":"https:\/\/icertpublication.com\/?page_id=12473"},"modified":"2025-05-11T08:36:03","modified_gmt":"2025-05-11T07:36:03","slug":"e-commerce-empowering-indigenous-artisans-and-transforming-livelihoods-in-india","status":"publish","type":"page","link":"https:\/\/icertpublication.com\/index.php\/shodh-sari-2\/shodh-sari-vol-04-issue-02\/e-commerce-empowering-indigenous-artisans-and-transforming-livelihoods-in-india\/","title":{"rendered":"E-Commerce: Empowering Indigenous Artisans and Transforming Livelihoods in India"},"content":{"rendered":"\t\t
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E-Commerce: Empowering Indigenous Artisans and Transforming Livelihoods in India<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Rani, Geeta<\/span>1<\/span><\/span> and Panwar, Sunil Kumar<\/span>2<\/span><\/span><\/p>

1<\/span><\/span>Assistant Professor in Commerce, TDL GCW Murthal<\/span><\/p>

2<\/span><\/span>Assistant Professor in Commerce, TDL GCW Murthal<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Abstract\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The advent of e-commerce has revolutionized trade, providing a unique opportunity for indigenous artisans in India to expand their reach beyond traditional marketplaces. This paper explores how digital platforms empower artisans by enhancing their economic stability, promoting cultural preservation, and reducing dependency on middlemen. It also highlights the challenges they face, including digital illiteracy, logistical constraints, and competition with mass-produced goods. The study concludes with recommendations for sustainable e-commerce practices and policy interventions that can further strengthen indigenous artisans\u2019 participation in the digital economy.<\/span><\/p>

Keywords:<\/span> Artisans, traditional, market place, cultural and digital illiteracy.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Impact Statement\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This study explores the transformative role of e-commerce in empowering indigenous artisans across India and reshaping their economic and social livelihoods. It examines how digital platforms have enabled artisans to transcend traditional market limitations, access wider national and global audiences, and achieve greater financial independence.<\/span><\/p>

The impact of this research is profound as it highlights how technology-driven marketplaces can preserve cultural heritage while fostering sustainable development. By providing artisans with direct market access, reducing dependency on middlemen, and encouraging innovation, e-commerce is not only boosting income levels but also revitalizing traditional crafts and promoting community resilience. <\/span>The findings of this study offer valuable insights for policymakers, entrepreneurs, NGOs, and technology companies. It underscores the need for targeted interventions such as digital literacy programs, infrastructure support, and inclusive e-commerce policies to further bridge the gap between tradition and technology, ensuring that indigenous communities fully benefit from the digital economy.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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About The Author\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dr. Geeta Rani, is an Assistant Professor in the department of Commerce at Tau Devi Lal Government College for Women, Murthal, Haryana affiliated with BPSMV, Khanpur Kalan, Sonipat with over five years of enriching teaching experience. She did M.Phil in Commerce after getting cleared the Net JRF exam and secured Gold medal in her M. Phil after that she got completed her PhD in Commerce.\u00a0<\/span><\/p>

She has actively participated in Several International and national conferences, workshops and seminars and published 10 research papers in reputed peer reviewed journels.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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References<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0<\/p>

  1. Aayog, N. (2021). <\/span>Digital inclusion for Small Enterprises in India: Policy recommendations<\/span>.<\/span><\/p><\/li>

  2. BBC News<\/span>. (2019). India\u2019s handmade heritage: Surviving in the digital era.<\/span><\/p><\/li>

  3. Amazon Karigar impact report. (2021). <\/span>Bringing India\u2019s handicrafts to the world<\/span>.<\/span><\/p><\/li>

  4. Crafts Council of India (CCI). (2020). <\/span>The future of Indian handicrafts in the digital age<\/span>.<\/span><\/p><\/li>

  5. World Bank report. (2022). <\/span>E-commerce and digital inclusion for handicraft communities in India<\/span>.<\/span><\/p><\/li>

  6. Economic Times<\/span>. (2021). Handicrafts and the e-commerce boom in India.<\/span><\/p><\/li>

  7. Federation of Indian Chambers of Commerce and Industry. (2021). <\/span>E-commerce trends in India: Opportunities for small and medium enterprises<\/span>.<\/span><\/p><\/li>

  8. ASSOCHAM report. (2019). <\/span>Handmade in India: Economic potential and challenges<\/span>. Web Sources & News Articles<\/span><\/p><\/li>

  9. The Hindu Business Line<\/span>. (2022). How digital platforms are changing the fate of India\u2019s artisans.<\/span><\/p><\/li>

  10. India, F. (2020). <\/span>From Rural India to global markets: The rise of e-commerce for artisans<\/span>.<\/span><\/p><\/li>

  11. Kumar, V., & Singh, P. (2019). Empowering rural artisans through e-commerce: A case study of Amazon Karigar. <\/span>Indian Journal of Economic Studies<\/span>, <\/span>65<\/span>(3), 87\u2013102.<\/span><\/p><\/li>

  12. Mehta, R., & Chatterjee, P. (2020). Digital transformation of indigenous handicrafts: Challenges and opportunities. <\/span>International Journal of E-Commerce Studies<\/span>, <\/span>8<\/span>(2), 112\u2013134.<\/span><\/p><\/li>

  13. Singh, M. (2023). Emerging trends of E-Commerce in India. <\/span>Shodh Sari-An International Multidisciplinary Journal<\/span>, <\/span>02<\/span>(04), 382\u2013391. https:\/\/doi.org\/10.59231\/sari7646<\/span><\/p><\/li>

  14. Ministry of Textiles. India. (2022).\u00a0<\/span>Handicrafts and e-commerce: Policy review and impact assessment<\/span>.<\/span><\/p><\/li>

  15. Nayyar, G., & Sharma, S. (2021). E-commerce and its impact on Small Artisanal Enterprises in India. <\/span>Journal of Business Research<\/span>, <\/span>120<\/span>, 230\u2013245.<\/span><\/p><\/li>

  16. Reserve Bank of India (RBI). (2022). <\/span>Financial inclusion of artisans through digital payment platforms<\/span>. Case Studies & Industry Reports<\/span><\/p><\/li>

  17. Samarth, F. [Report]. (2022). <\/span>Empowering local artisans through e-commerce<\/span>.<\/span><\/p><\/li>

  18. National Skill Development Corporation (NSDC) report. (2020). <\/span>Training programs for digital marketing and e-commerce in the handicrafts sector<\/span>.<\/span><\/p><\/li>

  19. United Nations Educational, Scientific and Cultural Organization. (2021). <\/span>Preserving cultural heritage through digital platforms: A study of Indian handicrafts<\/span>.<\/span><\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    E-Commerce: Empowering Indigenous Artisans and Transforming Livelihoods in India Rani, Geeta1 and Panwar, Sunil Kumar2 1Assistant Professor in Commerce, TDL GCW Murthal 2Assistant Professor in Commerce, TDL GCW Murthal Abstract The advent of e-commerce has revolutionized trade, providing a unique opportunity for indigenous artisans in India to expand their reach beyond traditional marketplaces. This paper […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":11637,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-12473","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/pages\/12473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/comments?post=12473"}],"version-history":[{"count":7,"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/pages\/12473\/revisions"}],"predecessor-version":[{"id":12483,"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/pages\/12473\/revisions\/12483"}],"up":[{"embeddable":true,"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/pages\/11637"}],"wp:attachment":[{"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/media?parent=12473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}