{"id":3728,"date":"2023-10-19T16:37:09","date_gmt":"2023-10-19T15:37:09","guid":{"rendered":"https:\/\/icertpublication.com\/?page_id=3728"},"modified":"2023-11-02T07:07:38","modified_gmt":"2023-11-02T07:07:38","slug":"youth-and-social-media","status":"publish","type":"page","link":"https:\/\/icertpublication.com\/index.php\/shodh-sari-2\/sodha-sari-vol-2-issue-4\/youth-and-social-media\/","title":{"rendered":"Youth and social media"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3728\" class=\"elementor elementor-3728\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9691ef6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9691ef6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57e2b2f\" data-id=\"57e2b2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71cd991 elementor-widget elementor-widget-heading\" data-id=\"71cd991\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Youth and social media\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7661a16 elementor-widget elementor-widget-text-editor\" data-id=\"7661a16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Abraham, Ayomide Oluwaseun<\/span><\/p>\n<p><span style=\"font-style: inherit; color: var( --e-global-color-bad270e ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var(--ast-global-color-5);\">Faculty of Communication and Information Sciences,&nbsp;<\/span><\/p><p><span style=\"font-style: inherit; color: var( --e-global-color-bad270e ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; background-color: var(--ast-global-color-5);\">Department of Mass Communication and Media Technology, Lead City University, Ibadan, Oyo State, Nigeria<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa9cd51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa9cd51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbf942f\" data-id=\"dbf942f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beeabec elementor-widget elementor-widget-heading\" data-id=\"beeabec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Abstract<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c894596 elementor-widget elementor-widget-text-editor\" data-id=\"c894596\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Over the last 20 years, rapid progress has been made in order to make the world more globalized via the extensive use of social media. This is evident in sectors ranging from education to sports, healthcare to fashion, and cybershopping to improved communication to mention a few. The extensive use of social media among the youth especially has been on the rise due to the fact that social media has become an integral part of everyday life for humans. The youth has been associated with social media and it has opened numerous ways of profitability for them. This paper provides an overview of the influence of social media on youths and also suggests that in the future, more research should be carried out in order to explore the positive and negative influence on youth globally in a more practical manner.<\/span><\/p><p><b>Keywords<\/b><span style=\"font-weight: 400;\">:\u00a0 <\/span><i><span style=\"font-weight: 400;\">Social media, Youth, Influence, Networking sites, Internet<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d44237e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d44237e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e02eaa\" data-id=\"4e02eaa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a13166b elementor-widget elementor-widget-heading\" data-id=\"a13166b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Impact Statement<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfcf13a elementor-widget elementor-widget-text-editor\" data-id=\"bfcf13a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The use of social media platforms is a major factor that is beginning to limit the mind&#8217;s capacity to think properly. Students, especially youths nowadays are prone to losing focus when studying and choose to spend their time on social media instead. All of this amounts to a waste of time with little and sometimes no return on investment. Students are usually unable to submit their work within the slated deadline because they are more interested in surfing social networking platforms. The role and impact of technology have come to stay.\u00a0The youth has been associated with social media and it has opened numerous ways of profitability for them. This paper provides an overview of the influence of social media on youths and also suggests that in the future, more research should be carried out in order to explore the positive and negative influence on youth globally in a more practical manner.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186f57d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"186f57d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e0791e\" data-id=\"0e0791e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2c704b elementor-widget elementor-widget-heading\" data-id=\"d2c704b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">About The Author<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53a3e36 elementor-widget elementor-widget-text-editor\" data-id=\"53a3e36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Full Name(s):<\/b><span style=\"font-weight: 400;\"> Ayomide Oluwaseun Abraham Title: Miss<\/span><\/p><p><b>Academic Qualifications<\/b><span style=\"font-weight: 400;\">: MSc 2022, Lead City University Ibadan; BSc 2015, Joseph Ayo Babalola University Osun State<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><p><b>Discipline<\/b><span style=\"font-weight: 400;\">: Mass Communication &amp; Media Technology<\/span><\/p><p><span style=\"font-weight: 400;\">Ayomide Abraham is a quality compliance officer in the Postgraduate College, Lead City University, Ibadan, Nigeria who has undergone a training in Human Resource Management (2017) which will enable her to relate well and attend to people who may require her service. She is also a specialist in Microsoft Office (2015).\u00a0 Recently she attended a workshop training titled \u201cCapacity building on contemporary management skills, development and effectiveness of Lead City University Non-teaching Staff organized by the institution in 2023.<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28c5726 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28c5726\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3fca3d5\" data-id=\"3fca3d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b866b8 elementor-widget elementor-widget-heading\" data-id=\"2b866b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">References \n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e99b97 elementor-widget elementor-widget-text-editor\" data-id=\"1e99b97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Statista (2023<\/span><i><span style=\"font-weight: 400;\">) Nigeria: Facebook users 2023 by age group.<\/span><\/i><span style=\"font-weight: 400;\"> Statista.com\/statistics\/1028428\/facebook-user-share-in-Nigeria-by-age\/<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mehrad &amp; Tajer (2016). <\/span><i><span style=\"font-weight: 400;\">Uses and gratification theory in connection with knowledge and information science: A proposed conceptual model<\/span><\/i><span style=\"font-weight: 400;\">. International Journal of Information Science and Management (IJISM).14(2).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gerlich (2015). App consumption: <\/span><i><span style=\"font-weight: 400;\">An exploratory analysis of the uses &amp; gratifications of mobile apps<\/span><\/i><span style=\"font-weight: 400;\">. Academy of Marketing Studies Journal 19(1):69<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simon Kemp (2023). <\/span><i><span style=\"font-weight: 400;\">Digital 2023: Nigeria.<\/span><\/i><span style=\"font-weight: 400;\"> \u00a0 https:\/\/datareportal.com&gt;reports&gt;digital-2023-nigeria<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jyoti Chaudhary (2023) <\/span><i><span style=\"font-weight: 400;\">Impact of social media on youth: A review<\/span><\/i><span style=\"font-weight: 400;\">. Journal of Emerging Technologies and Innovative Research (JETIR) vol 10 (2), 1-4.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alexander Walsh, Chinyere Esimone (2022). <\/span><i><span style=\"font-weight: 400;\">Social Media and its influence on 21st-century Nigerian youths: the popular music reality<\/span><\/i><span style=\"font-weight: 400;\">. International Journal of Research in Humanities and Social Studies Vol 9(5) pg. 15-22, ISSN 2394-6288<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sushma Rawath (2019) <\/span><i><span style=\"font-weight: 400;\">A study on impact of social media on youth.<\/span><\/i><span style=\"font-weight: 400;\"> Journal of Management. Vol6 (1), 89-96<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maya Dollarhide (2021) <\/span><i><span style=\"font-weight: 400;\">Definition of social media.<\/span><\/i><span style=\"font-weight: 400;\"> https:\/\/www.investopedia.com\/terms\/s\/social-media.asp<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nelson Sathya (2021) <\/span><i><span style=\"font-weight: 400;\">The impact of social media on India\u2019s youth.<\/span><\/i><span style=\"font-weight: 400;\"> https:\/\/www.linkedin.com\/pulse\/impact-social-media-indias-youth-nelson-sathya<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Betty Webb, Lisa Barricks (2017) <\/span><i><span style=\"font-weight: 400;\">Internet usage.<\/span><\/i><span style=\"font-weight: 400;\"> https:\/\/bartlety.com\/essay\/thesis-on-internet-usage-pc3f4kwcu#<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gulam Sabir (2014) <\/span><i><span style=\"font-weight: 400;\">The Impact of social media on Youth: A Case Study of Bahawalpur City. <\/span><\/i><span style=\"font-weight: 400;\">Asian Journal of Social Sciences &amp; Humanities Vol. 3(4), 1-20<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jason Gordon (2023). <\/span><i><span style=\"font-weight: 400;\">Law of supply and demand-Explained.<\/span><\/i><span style=\"font-weight: 400;\"> https:\/\/thebusinessprofessor.com\/en_US\/economic-analysis-monetary-policy\/law-of-supply-and-demand-definition<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dolly Nagrath, Showkat Ahmad dar (2022) <\/span><i><span style=\"font-weight: 400;\">The Impact that social media has had on Today&#8217;s Generation of Indian Youth: An Analytical Study.<\/span><\/i><span style=\"font-weight: 400;\"> 7(4) <\/span><span style=\"font-weight: 400;\">ISSN: 2456-7620<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0<\/span>Sukriti Chauhan, Shireen Yachu (2021<span style=\"text-align: justify; background-color: transparent; font-family: 'Times New Roman', serif; white-space-collapse: preserve; font-size: 12pt; color: #000000; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;\">). Mental health in India: Impact of social media on young Indians. <\/span><span style=\"font-style: inherit; text-align: justify; background-color: transparent; font-family: 'Times New Roman', serif; white-space-collapse: preserve; font-size: 12pt; color: #000000; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline;\">https:\/\/indianexpress.com\/article\/lifestyle\/health\/mental-health-in-india-impact-of-social-media-on-young-indians-facebook-instagram-youtube-twitter-7778499\/<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d506776 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d506776\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a19b840\" data-id=\"a19b840\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Youth and social media Abraham, Ayomide Oluwaseun Faculty of Communication and Information Sciences,&nbsp; Department of Mass Communication and Media Technology, Lead City University, Ibadan, Oyo State, Nigeria Abstract Over the last 20 years, rapid progress has been made in order to make the world more globalized via the extensive use of social media. This is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3057,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3728","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/pages\/3728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/comments?post=3728"}],"version-history":[{"count":13,"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/pages\/3728\/revisions"}],"predecessor-version":[{"id":4574,"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/pages\/3728\/revisions\/4574"}],"up":[{"embeddable":true,"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/pages\/3057"}],"wp:attachment":[{"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/media?parent=3728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}