{"id":5546,"date":"2023-12-31T19:14:05","date_gmt":"2023-12-31T19:14:05","guid":{"rendered":"https:\/\/icertpublication.com\/?page_id=5546"},"modified":"2023-12-31T19:15:43","modified_gmt":"2023-12-31T19:15:43","slug":"cohort-analysis-of-savings-and-investment-strategies-among-working-women-in-ahmedabad-city","status":"publish","type":"page","link":"https:\/\/icertpublication.com\/index.php\/sodh-sari-vol-3-issue-1\/cohort-analysis-of-savings-and-investment-strategies-among-working-women-in-ahmedabad-city\/","title":{"rendered":"Cohort Analysis Of Savings And Investment Strategies Among Working Women In Ahmedabad City"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5546\" class=\"elementor elementor-5546\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e889fc0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e889fc0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91b5354\" data-id=\"91b5354\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e18e85 elementor-widget elementor-widget-text-editor\" data-id=\"3e18e85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-indent: -0.15pt; text-align: center; margin-top: 0pt; margin-bottom: 10pt; padding: 0pt 0pt 0pt 0.15pt;\"><span style=\"font-size: 13.999999999999998pt; font-family: 'Times New Roman',serif; color: #2f5e85; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">COHORT ANALYSIS OF SAVINGS AND INVESTMENT STRATEGIES AMONG WORKING WOMEN IN AHMEDABAD CITY<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-indent: -0.1pt; text-align: center; margin-top: 0pt; margin-bottom: 10pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Shaikhsipai, Mohammedzuned<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"font-size: 0.6em; vertical-align: super;\">1<\/span><\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> and Lakhani, Bhavesh A.<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"font-size: 0.6em; vertical-align: super;\">2<\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-indent: -0.1pt; text-align: center; margin-top: 0pt; margin-bottom: 10pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"font-size: 0.6em; vertical-align: super;\">1<\/span><\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Ph.D. Research Scholar, S.D. School of Commerce, Gujarat University<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-indent: -0.1pt; text-align: center; margin-top: 0pt; margin-bottom: 10pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><span style=\"font-size: 0.6em; vertical-align: super;\">2<\/span><\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Associate professor in Commerce, Gujarat Arts and Commerce College Ahmedabad, Gujarat University<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-indent: -0.1pt; text-align: center; margin-top: 0pt; margin-bottom: 10pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #2f5e85; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">ABSTRACT<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-indent: -0.1pt; text-align: justify; margin-top: 0pt; margin-bottom: 10pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">This study aims to analyze the saving and investment patterns of working women in Ahmedabad city, Gujarat. The research objectives include studying the concept of saving and investment patterns and analyzing the attitudes of working women towards their saving and investment patterns. A sample size of 250 working women based in Ahmedabad was interviewed for this study. The study utilized a mixed-methods approach, which included both quantitative and qualitative data analysis. The findings of this study reveal that working women in Ahmedabad exhibit positive saving and investment patterns. Many of the participants diversify their investments across different avenues to reduce risk and take a data-driven approach to make investment decisions. The study also found that working women in Ahmedabad are resilient and can adapt easily when things go wrong financially. Furthermore, the study found that working women in Ahmedabad have a long-term investment perspective and are willing to tolerate losses in their investment value to seek higher returns. Additionally, the participants showed a positive attitude towards savings and investment and believed that investing is crucial for achieving financial stability and independence.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-indent: -0.1pt; margin-top: 0pt; margin-bottom: 10pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Keywords:<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> Working Women, Saving, Investment<\/span><\/p><p><b id=\"docs-internal-guid-66ff758d-7fff-5e2b-05a5-ae37c6ece9e3\" style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.3800000000000001; margin-left: -0.1pt; text-indent: -0.1pt; text-align: center; margin-top: 0pt; margin-bottom: 10pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #2f5e85; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Impact Statement<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.3800000000000001; margin-left: -0.1pt; text-indent: -0.1pt; text-align: justify; margin-top: 0pt; margin-bottom: 10pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">This research project aims to investigate and analyze the saving and investment patterns among working women in Ahmedabad City, shedding light on an underexplored aspect of financial behavior. The impact of this study extends beyond the academic realm, offering practical insights that can inform policymakers, financial institutions, and working women themselves.<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.3800000000000001; margin-left: -0.1pt; text-indent: -0.1pt; text-align: center; margin-top: 0pt; margin-bottom: 10pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #2f5e85; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">About Author<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.2; margin-left: -0.1pt; text-indent: -0.1pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Zuned Shaikh, a PhD scholar at the School of Commerce, Gujarat University. My research passion lies in understanding the savings and investment strategies of working women in Ahmedabad City. With a foundation in [Your Field of Study], my academic journey blends theory and practical insights, fueling my exploration into financial behaviors.\u00a0<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.2; margin-left: -0.1pt; text-indent: -0.1pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Commitment to Empowerment:\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.2; margin-left: -0.1pt; text-indent: -0.1pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Beyond academia, I strive to catalyze conversations that empower individuals and drive positive change in personal finance, particularly for working women in Ahmedabad City.<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.2; margin-left: -0.1pt; text-indent: -0.1pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Future Directions:\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.2; margin-left: -0.1pt; text-indent: -0.1pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">With a keen eye for practical implications, I aspire to contribute further to financial literacy and gender-specific economic studies, aiming for tangible impacts on communities.<\/span><\/p><p><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><h1 dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-indent: -0.1pt; text-align: center; margin-top: 14pt; margin-bottom: 14pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #2f5e85; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">References<\/span><\/h1><p>\u00a0<\/p><ol style=\"margin-top: 0; margin-bottom: 0; padding-inline-start: 48px;\"><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre; margin-left: -18.1pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Arora, S., &amp; Mital, M. (2017). Saving and investment patterns of women in India. <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">International Journal of Research in Finance and Marketing<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">7<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">(3), 1\u20138.<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre; margin-left: -18.1pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Bansal, N., &amp; Gupta, R. (2016). Saving and investment patterns of women in New Delhi. <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">International Journal of Management and Social Sciences Research<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">5<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">(9), 23\u201327.<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre; margin-left: -18.1pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Kaur, G., &amp; Sood, N. (2019). Investment behavior of working women in India: An empirical study. <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">International Journal of Applied Business and Economic Research<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">17<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">(1), 187\u2013199.<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre; margin-left: -18.1pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Mohapatra, S. (2018). Factors influencing investment behaviour of working women in India. <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">International Journal of the Economics of Business Research<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">16<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">(1), 34\u201347.<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre; margin-left: -18.1pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Panda, P. K., &amp; Pradhan, A. K. (2017). Saving and investment patterns of women in Bhubaneswar. <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">International Journal of Social Science and Economic Research<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">2<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">(2), 249\u2013262.<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre; margin-left: -18.1pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Singh, M., &amp; Yadav, N. (2018). Investment behaviour of working women in India. <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Journal of Humanities and Social Sciences Research<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">1<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">(1), 1\u20137.<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre; margin-left: -18.1pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Kaur, M., &amp; Sharma, J. (2023b). The role of digital literacy to promote the gender equality. <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Shodh Sari-An International Multidisciplinary Journal<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">02<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">(4), 315\u2013327. <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/doi.org\/10.59231\/SARI7642\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">https:\/\/doi.org\/10.59231\/<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">SARI<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">7642<\/span><\/a><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre; margin-left: -18.1pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Ganapathy, V. (2023). AI in auditing: A comprehensive review of applications, benefits and challenges. <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Shodh Sari-An International Multidisciplinary Journal<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">02<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">(4), 328\u2013343. <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/doi.org\/10.59231\/SARI7643\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">https:\/\/doi.org\/10.59231\/<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">SARI<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">7643<\/span><\/a><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre; margin-left: -18.1pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Singh, M. (2023). Emerging trends of e-commerce in India. <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Shodh Sari-An International Multidisciplinary Journal<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">02<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0e101a; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">(4), 382\u2013391. <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/doi.org\/10.59231\/SARI7646\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">https:\/\/doi.org\/10.59231\/<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">SARI<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #0000ff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">7646<\/span><\/a><\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>COHORT ANALYSIS OF SAVINGS AND INVESTMENT STRATEGIES AMONG WORKING WOMEN IN AHMEDABAD CITY Shaikhsipai, Mohammedzuned1 and Lakhani, Bhavesh A.2 1Ph.D. Research Scholar, S.D. School of Commerce, Gujarat University 2Associate professor in Commerce, Gujarat Arts and Commerce College Ahmedabad, Gujarat University ABSTRACT This study aims to analyze the saving and investment patterns of working women in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5395,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-5546","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/pages\/5546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/comments?post=5546"}],"version-history":[{"count":4,"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/pages\/5546\/revisions"}],"predecessor-version":[{"id":5550,"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/pages\/5546\/revisions\/5550"}],"up":[{"embeddable":true,"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/pages\/5395"}],"wp:attachment":[{"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/media?parent=5546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}