{"id":6862,"date":"2024-04-07T19:17:00","date_gmt":"2024-04-07T18:17:00","guid":{"rendered":"https:\/\/icertpublication.com\/?page_id=6862"},"modified":"2024-04-08T18:57:08","modified_gmt":"2024-04-08T17:57:08","slug":"navigating-the-future-exploring-the-strategic-integration-of-artificial-intelligence-in-contemporary-management-practices","status":"publish","type":"page","link":"https:\/\/icertpublication.com\/index.php\/shodh-sari-2\/shodh-sari-vol-3-issue-2\/navigating-the-future-exploring-the-strategic-integration-of-artificial-intelligence-in-contemporary-management-practices\/","title":{"rendered":"Navigating the Future: Exploring the Strategic Integration of Artificial Intelligence in Contemporary Management Practices"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6862\" class=\"elementor elementor-6862\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27e7264 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27e7264\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7eed8b\" data-id=\"b7eed8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bb1834 elementor-widget elementor-widget-text-editor\" data-id=\"2bb1834\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; margin-left: -0.09999999999999999pt; text-indent: -0.15pt; text-align: center; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 0pt 0.15pt;\"><span style=\"font-size: 13.999999999999998pt; font-family: 'Times New Roman',serif; color: #2f5e85; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Navigating the Future: Exploring the Strategic Integration of Artificial Intelligence in Contemporary Management Practices<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; margin-left: -0.09999999999999999pt; text-indent: -0.15pt; text-align: center; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 0pt 0.15pt;\"><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; margin-left: -0.1pt; text-indent: -0.1pt; text-align: center; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Dixit, Anuranjita<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; margin-left: -0.1pt; text-indent: -0.1pt; text-align: center; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Assistant Professor, Shri Jai Narain Mishra PG College, Lucknow<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; margin-left: -0.09999999999999999pt; text-indent: -0.15pt; text-align: center; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 0pt 0.15pt;\"><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; margin-left: -0.1pt; text-indent: -0.1pt; text-align: center; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Abstract<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; margin-left: -0.1pt; text-indent: -0.1pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">In today&#8217;s rapidly evolving business landscape, artificial intelligence (AI) has emerged as a transformative force, reshaping traditional management practices across industries. This research paper delves into the strategic integration of AI in contemporary management, aiming to provide insights into the challenges, opportunities, and implications faced by organizations navigating this transformative journey. Through a comprehensive analysis of case studies, industry trends, and expert opinions, this study explores the ways in which AI is influencing decision-making, efficiency, innovation, and sustainability within organizations. Furthermore, it examines the ethical considerations and change management strategies required to ensure responsible and effective AI adoption. The findings of this research offer a roadmap for organizations seeking to harness the potential of AI while addressing the complexities of its integration into management practices.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; margin-left: -0.09999999999999999pt; text-indent: -0.15pt; text-align: center; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 0pt 0.15pt;\"><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; margin-left: -0.1pt; text-indent: -0.1pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Keywords:<\/span> <span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Artificial Intelligence (AI), Management Practices, Strategic Integration, Decision Making, Efficiency<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; margin-left: -0.09999999999999999pt; text-indent: -0.15pt; text-align: center; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 0pt 0.15pt;\"><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; margin-left: -0.1pt; text-indent: -0.1pt; text-align: center; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Impact Statement<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; margin-left: -0.1pt; text-indent: -0.1pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Artificial intelligence refers to a type of programming that powers most of the &#8220;smart&#8221; technologies with which people tend to interact today. Standard computer programs are built around set rules, filters and exceptions that allow them to appear intelligent. But none of these programs rely on true intelligence; each of them is just following the rules.<\/span> <span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">In contrast, artificial intelligence enables computer systems to crunch large sets of data and gives them the ability to learn and change their own behavior based on past experience. Because of its reliance on large sets of data, artificial intelligence is especially useful for pattern-recognition tasks like categorization and prediction.<\/span> <span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The implications of artificial intelligence are broad. Perhaps you&#8217;ve heard of the concepts of &#8220;neural networks&#8221; and &#8220;deep learning,&#8221; which are algorithms created to mimic the responses of neurons in the human brain. So, in the same way that the human brain is made up of about 100 billion neuron &#8220;switches&#8221; that fire in response to certain stimuli, data scientists create synthetic neurons in computer code that respond likewise, creating visual recognition systems that mimic the way human beings actually use their sense of vision to navigate the world of objects.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; margin-left: -0.09999999999999999pt; text-indent: -0.15pt; text-align: center; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 0pt 0.15pt;\"><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; margin-left: -0.1pt; text-indent: -0.1pt; text-align: center; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">About Author<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; margin-left: -0.1pt; text-indent: -0.1pt; margin-top: 0pt; margin-bottom: 10pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Dr. Anuranjita Dixit\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; margin-left: -0.1pt; text-indent: -0.1pt; margin-top: 0pt; margin-bottom: 10pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Gold Medalist in BBA &amp; MBA\u00a0\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; margin-left: -0.1pt; text-indent: -0.1pt; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Area of Competence: <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">International Business (International Marketing, International Logistic, Export Import Policies and Procedure, Origination Behaviour, Production Management, Entrepreneurship)<\/span><\/p><ul style=\"margin-top: 0; margin-bottom: 0; padding-inline-start: 48px;\"><li dir=\"ltr\" style=\"list-style-type: disc; font-size: 12pt; font-family: 'Noto Sans Symbols',sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre; margin-left: 3pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Personality Development\/ Interview preparation Coach<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: disc; font-size: 12pt; font-family: 'Noto Sans Symbols',sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre; margin-left: 3pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Active Participant in various Export promotion councils Seminar and webinar (National and International)<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: disc; font-size: 12pt; font-family: 'Noto Sans Symbols',sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre; margin-left: 3pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Research Paper \/ Research Article Publish in various National Journal\u00a0<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: disc; font-size: 12pt; font-family: 'Noto Sans Symbols',sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre; margin-left: 3pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Presented Research Paper in various National and International Conferences\/ seminars\u00a0<\/span><\/p><\/li><\/ul><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; margin-right: 18.85pt; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Book Published <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Export Import Management (Polices and Procedure\/ Marketing of Services \/INTERNATIONA TARDE <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">(STRATEGY, THEORY AND PRACTICES) Courses Content for MIBM GLOBAL: &#8211; Pioneers and Leaders in Online Management Education<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; margin-left: -0.1pt; text-indent: -0.1pt; text-align: justify; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Awardee of <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Narisashaktikaran award <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">of Women Empowerment and Entrepreneur Development.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; margin-left: -0.09999999999999999pt; text-indent: -0.15pt; text-align: center; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 0pt 0.15pt;\"><b style=\"font-weight: normal;\"><br \/><br \/><\/b><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; margin-left: -0.1pt; text-indent: -0.1pt; text-align: center; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 0pt 0.1pt;\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">References<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; margin-left: -0.09999999999999999pt; text-indent: -0.15pt; text-align: center; margin-top: 0pt; margin-bottom: 0pt; padding: 0pt 0pt 0pt 0.15pt;\"><b style=\"font-weight: normal;\">\u00a0<\/b><\/p><ol style=\"margin-top: 0; margin-bottom: 0; padding-inline-start: 48px;\"><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre; margin-left: -24pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Brynjolfsson, E., &amp; McAfee, A. (2017). The business of artificial intelligence. <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Harvard Business Review<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">95<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">(1), 20\u201330.<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre; margin-left: -24pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Chui, M., Manyika, J., &amp; Mehdi, M. (2016). Where machines could replace humans\u2014And where they can\u2019t (yet). <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The McKinsey Quarterly<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">. https:\/\/www.mckinsey.com\/business-functions\/mckinsey-digital\/our-insights\/where-machines-could-replace-humans-and-where-they-cant-yet.<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre; margin-left: -24pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Singh, V. P., &amp; Ram, S. (2024). Impact of artificial intelligence on teacher education. <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Shodh Sari-An International Multidisciplinary Journal<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">03<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">(1), 243\u2013266. <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/doi.org\/10.59231\/SARI7669\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">https:\/\/doi.org\/10.59231\/<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">SARI<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">7669<\/span><\/a><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre; margin-left: -24pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Chaudhary, S. (2024). Artificial intelligence and its impact on economic growth. <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Shodh Sari-An International Multidisciplinary Journal<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">03<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">(1), 356\u2013368. <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/doi.org\/10.59231\/SARI7676\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">https:\/\/doi.org\/10.59231\/<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">SARI<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">7676<\/span><\/a><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre; margin-left: -24pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Manyika, J., Chui, M., Bughin, J., Dobbs, R., Bisson, P., &amp; Marrs, A. (2017). Artificial intelligence: The next digital frontier? https:\/\/www.mckinsey.com\/business-functions\/mckinsey-digital\/our-insights\/artificial-intelligence-the-next-digital-frontier. McKinsey Global Institute.<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre; margin-left: -24pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Maji, M. (2024). Role of artificial intelligence in education. <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Edumania-An International Multidisciplinary Journal<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">02<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">(1), 33\u201338. <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/doi.org\/10.59231\/edumania\/9016\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">https:\/\/doi.org\/10.59231\/edumania\/9016<\/span><\/a><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre; margin-left: -24pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Teece, D. J. (2018). Profiting from innovation in the digital economy: Enabling technologies, standards, and licensing models in the wireless world. <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Research Policy<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">47<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">(8), 1367\u20131387. <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/doi.org\/10.1016\/j.respol.2017.01.015\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">https:\/\/doi.org\/10.1016\/j.respol.2017.01.015<\/span><\/a><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre; margin-left: -24pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Boudreau, K. J., &amp; Lakhani, K. R. (2018). Using the crowd as an innovation partner. <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Harvard Business Review<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">96<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">(4), 60\u201369.<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre; margin-left: -24pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Agarwal, R. (2023). Use of technology by higher education students. <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Shodh Sari-An International Multidisciplinary Journal<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">02<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">(4), 152\u2013161. <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/doi.org\/10.59231\/SARI7631\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">https:\/\/doi.org\/10.59231\/<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">SARI<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">7631<\/span><\/a><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre; margin-left: -24pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Mittelstadt, B. D., Allo, P., Taddeo, M., Wachter, S., &amp; Floridi, L. (2019). The ethics of algorithms: Mapping the debate. <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Big Data and Society<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">6<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">(2), 205395171667967.<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre; margin-left: -24pt;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Ferreira, A., Trkman, P., &amp; van Aken, J. E. (2020). Design thinking in innovation: Mapping the literature through a bibliometric analysis. <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">European Journal of Innovation Management<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, <\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">23<\/span><span style=\"font-size: 12pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">(1), 18\u201354.<\/span><\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aae303b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aae303b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6214ff2\" data-id=\"6214ff2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Navigating the Future: Exploring the Strategic Integration of Artificial Intelligence in Contemporary Management Practices \u00a0 Dixit, Anuranjita Assistant Professor, Shri Jai Narain Mishra PG College, Lucknow \u00a0 Abstract In today&#8217;s rapidly evolving business landscape, artificial intelligence (AI) has emerged as a transformative force, reshaping traditional management practices across industries. This research paper delves into the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6457,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-6862","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/pages\/6862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/comments?post=6862"}],"version-history":[{"count":7,"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/pages\/6862\/revisions"}],"predecessor-version":[{"id":6943,"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/pages\/6862\/revisions\/6943"}],"up":[{"embeddable":true,"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/pages\/6457"}],"wp:attachment":[{"href":"https:\/\/icertpublication.com\/index.php\/wp-json\/wp\/v2\/media?parent=6862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}