International Council for Education, Research and Training

The Effect of Women in Business on the Performance of Commercial Banks in Calabar, Nigeria

Otosi F. Bassey1, Faithpraise, Fina O2, and Ubi Ije3

 

1Business Management, Faculty of Management Sciences, University of Calabar, Nigeria 2Computer Engineering, Faculty of Engineering and Technology, University of Calabar, Nigeria 3Business Management, Faculty of Management Sciences, University of Calabar, Nigeria

Abstract

This research paper investigates the impact of women in business on the performance of commercial banks in Calabar, Nigeria. The paper explores how the presence of women in various business roles, particularly in leadership and management, affects the financial and operational success of the banking sector. A survey research design was adopted. A sample size of fifty-four (54) respondents was selected from the total population of sixty-two (62) women employees using simple random sampling technique in all the 13 branches of the banks. Data were collected through a structured questionnaire and were analyzed using descriptive statistics and a simple linear regression was used to test the hypotheses via SPSS. The research findings showed that the women in business have significant effect on organizational performance in commercial bank branches selected for the study. Specifically, the study revealed that there is a significant and positive effect of women in business on organizational productivity, financial stability, customer satisfaction, employee engagement, and innovation. Arising from the findings, the study recommended that organizations whether manufacturing or servicing should ensure gender diversity in their team which will bring unique perspectives and experiences to the table, which can lead to more effective problem-solving and new ideas for improving productivity and innovation. The study also recommended that organizations should encourage women participation in the leadership role as they are often known for their strong communication and empathetic skills, which can lead to higher service quality and improved organizational effectiveness to enhance performance.

 

Keywords: Women in business, commercial banks, gender diversity, organizational performance, leadership, financial Stability, innovation

 

Impact Statement

The presence and active participation of women in business have significantly impacted the performance of commercial banks in Calabar, Nigeria. Through increased customer bases, diversified loan portfolios, innovative financial products, and inclusive leadership, women have contributed to the growth and stability of the banking sector. By continuing to support and empower women in business, commercial banks can further enhance their performance and drive sustainable economic development in the region. The inclusion of women in leadership positions within commercial banks has brought diverse perspectives and management styles. Research shows that diverse leadership teams make more balanced decisions and foster innovation. In Calabar, banks with women in senior management roles have reported improved decision-making processes and strategic planning, contributing to better overall performance.

 

About Author

Otosi Faithpraise Bassey, a lecturer II in the department of business management in the Faculty of Management Sciences at the at the University of Calabar, is responsible for addressing growing needs in management innovation, strategic human resource management, industrial relations, and related areas. He works closely with students and the public to address requirements for small businesses, entrepreneurship, and improvement in the Nigerian business environment, including leadership skills management. He holds a Higher National Diploma (HND) in accounting, a Post Graduate Diploma (PGDM) in Management, a Master of Business Administration (MBA), a Master of Science (M.Sc.) in Business Management, and a Doctor of Philosophy (Ph.D.) in Management with particular interest on innovation in the financial environment in Nigeria from Cross River State University of Calabar and the University of Calabar, respectively. He has most of his publications in peer-reviewed journals.

 

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