International Council for Education, Research and Training

Dr Simran Mehta | Page No. 64-67

The global commerce industry is changing rapidly. The business must keep up with the latest commerce trends and ever-changing consumer demands to stay relevant and competitive, especially online business. The future of commerce is phygital i.e. a blend of online channels and physical retail experiences. The race toward seamless, hyper-personalized shopping experiences will shift into high gear in the coming time. As eCommerce market is growing exponentially, the ecosystem has become more complex as business models advance and new ecommerce trends appear. From the Covid-19 pandemic, the rate of digital adoption is doubled and increasing significantly. But, as many companies found out, expanding a business’ digital footprint or placing more emphasis on its online store didn’t guarantee profit……Read More

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