International Council for Education, Research and Training

Emerging Trends in Hospitality Sector

Jhajhra, Jyoti

Assistant Professor, Department of Commerce, Government College Bhattu Kalan, Fatehabad



Presently, the travel and tourism sector has become an integral part of the global economy, exerting both direct and indirect influence on it. The tourism and hospitality sector are operating in an increasingly competitive environment. Despite the industry’s magnitude and intricacy, numerous branches are presently interconnected through technological means. Presently, individuals are capable of simultaneously reserving hotel accommodations, airline tickets, rental vehicles, and excursions via computer systems. When utilized in moderation, this expansion generates economic expansion, employment increases, social progress, and the preservation of natural resources. The hotel industry is increasingly inclined towards digital transformations due to the growing digital demand, ubiquitous connectivity, and the emerging paradigm of tourism. The objective of this research paper is to recognize, evaluate, and describe forthcoming trends that have been observed thus far in the domain of hospitality and tourism. By providing supplementary contributions to the domain of technological utilization in the hospitality and tourism sector, it establishes a solid foundation of knowledge. Additionally, the concept of environmental sustainability as it pertains to the hospitality sector is investigated in this study. Prior to the recent past, the hospitality and tourism sector exhibited a relatively low level of concern regarding the environmental impact caused by its facilities and operations. As environmental degradation worsens, societies are recognizing the critical need to enforce and implement more efficient environmental management practices. The observed phenomena of global warming, environmental degradation, and climate change, as well as the growth of the global population and industrial activity, are all contributing factors to the increasing significance of environmental sustainability. This study demonstrates that in the future, digital transformation and customer-centric approaches may have a profound impact on the marketing environment within the hospitality sector.

Keywords: tourism, Hospitality industry, Research trends, Sustainability 


Impact Statement

The current research revolves around sustainable practices. This would help the academicians and policymakers to better understand the current scenario and help in policy formulation. The objectives for the future should revolve on four key strategic priorities: collaborating with workers, engaging customers, fostering innovation with partners, and collaborating with local communities. Future hoteliers must incorporate environmentally sustainable practices and waste management systems into their establishments, given the heightened environmental awareness of the current generations.


About Author


Ms. Jyoti Jhajhra is an Assistant Professor of Commerce at Higher Education Department, Haryana. She is undertaking her Ph.D. research in the management from Haryana School of Business, GJUS&T, Hisar. She has also published her research work in various journals and presented them at national and international conferences. She has also received best paper presentation award at an international conference.



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