Accelerating Sustainable Mobility: Technology and Innovation, in Electric Passenger Cars by Tata motors
Gupta, Shipra1, Saini, Bhawna2 and Aggarwal, Gunjan3
1Research scholar, DR. Bhimrao Ambedkar University Agra, Uttar Pradesh
2Assistant professor, Maharshi Markendeshwar Deemed to be University Mullana, Ambala
3Associate professor, S.V college Aligarh, Uttar Pradesh
Abstract
Since the arrival of electric vehicles (EVs), the car industry has seen a dramatic transformation. Tata Motors, a leading Indian automaker, has been at the forefront of this revolution with its innovative electric passenger cars. This paper explores the cutting -edge technologies and innovations employed by Tata motors in its EV offerings, including the Nexon EV, Tigor Ev, and Tiago EV. We examine the company’s proprietary Ziptron technology, advanced battery management systems, and regenerative braking mechanisms. Tata motors has partnered with Tata Power, which is India’s leading player in the EV charging space, to provide a comprehensive charging ecosystem. Tata Motors is focused on sustainability, community, and technology, and is committed to making positive changes in the auto industry. Additionally, we analysed Tata Motor’s strategic partnerships, investment in R&D, and manufacturing capabilities that enables its Ev ambitions. Our research highlights the Company’s commitment to sustainable mobility, reduced emissions, and enhanced customer experience. Tata Motors is dedicated to expanding its electric feet, with a focus on offering a range of EV options to customers. The findings of this study contribute to understanding the technological advancements and innovations driving the EV industry in India and globally
Keywords: electric vehicles, sustainable mobility, Tata Motors, Ziptron Technology, innovation, the automotive industry.
Impact Statement
“Accelerating Sustainable Mobility: Technology and Innovation in Electric Passenger Cars by Tata Motors,” explores the pivotal role of technology and innovation in promoting sustainable transportation in India. By analyzing Tata Motors’ electric vehicle (EV) initiatives, the study assesses advancements and strategic innovations that enhance market penetration, environmental sustainability, and consumer adoption. The findings provide valuable insights for policymakers, offering data-driven recommendations to foster EV adoption and infrastructure development. For automobile industry stakeholders, the paper serves as a roadmap to leverage technology for sustainability while maintaining competitiveness. Additionally, it enriches the academic discourse on sustainable mobility, aligning with the green mobility mission to promote thought leadership. Finally, it emphasizes the environmental and economic benefits of EV adoption, empowering consumers to make informed choices. Overall, this research underscores the necessity of aligning technological advancements with sustainability objectives, positioning Tata Motors as a benchmark for others in the transition to sustainable mobility.
About The Author
Shipra Gupta, research scholar in the Department of commerce and business administration in Dr. Bhim Rao Ambedkar University Agra, U.P.I have presented and published research papers in national and international seminars and conferences.
Ms. Bhawna Saini, Assistant Professor, Commerce Faculty in Law Dept., Maharshi Markendeshwer Deemed to Be University. I have published 6 research papers in UGC-CARE, peer review journals.
Dr. Gunjan Agrawal, Assosciate professor at S.V College Aligarh, U.P. With a strong academic foundation and extensive research work, I have made significant contributions to renowned journals and international conferences, in their field of commerce.
References
Agarwal, S.; Gusain, P.; Jadhav, A.; Panigrahy, P.; Stewart, B.; Penmatsa, A.; Daim, T. Intelligent Traffic Solutions (Role of Machine Learning and Machine Reasoning). In Innovation Analytics Tools for Competitive Advantage; World Scientific Publishing Co. Pte. Ltd.: Singapore, 2023; pp. 191–235.
Ahmed, A. (2015). World Sustainable Development Outlook 2015: Green Behavior: Rethinking Policy for Sustainability (1st ed.). CRC Press.
Gujarathi, P. K., Shah, V. A., & Lokhande, M. M. (2018). Electric vehicles in India: Market analysis with consumer perspective, policies and issues. Journal of Green Engineering, 8(1), 17-36.
Jain, D. (2022). Viability assessment of electric cars for personal use in India. IATSS Research, 46(2), 214-222
Khurana, A., Kumar, V. R., & Sidhpuria, M. (2020). A study on the adoption of electric vehicles in India: The mediating role of attitude. Vision, 24(1), 23-34
Kumari, S. M., & Nagarajan, I. (2015). Performance Appraisal of Automobile Industry–A Comparative Case Study of Ashok Leyland Ltd And Tata Motors Ltd. Shanlax International Journal of Commerce, 3(1), 92-104
Luthra, S., Garg, D., & Haleem, A. (2015). Critical success factors of green supply chain management for achieving sustainability in Indian automobile industry. Production Planning and Control, 26(5), 339–362.
Schmalfuß, F., Mühl, K., & Krems, J. F. (2017). Direct experience with battery electric vehicles (BEVs) matters when evaluating vehicle attributes, attitude, and purchase intention. Transportation research part F: traffic psychology and behaviour, 46(1), 47-69.
Sun, Y. K. (2019). High-capacity layered cathodes for next-generation electric vehicles. ACS Energy Letters, 4(5), 1042-1044
Trends in Electric Light-Duty Vehicles Global EV Outlook 2022 Analysis IEA. online: https://www.iea.org/reports/global-ev-outlook-2022/trends-in-electric-light-duty-vehicles (accessed on 15 April 2023).
Yuvaraj, N.; Praghash, K.; Raja, R.A.; Karthikeyan, T. An Investigation of Garbage Disposal Electric Vehicles (GDEVs) Integrated with Deep Neural Networking (DNN) and Intelligent Transportation System (ITS) in Smart City Management System (SCMS). Wirel. Pers. Commun. 2022, 123, 1733–1752.
Godha and Jain (2015); “Sustainability Reporting Trend in Indian Companies as per GRI Framework: A Comparative Study”, South Asian Journal of Business and Management Cases, Volume 4, Issue 1, 62–73
Web sources
www.auto.indiamart.com
www.cmie.com
www.economictimes.com
www.economywatch.com
www.marutisuzuki.com
www.mahindra.com
www.tatamotors.com
autoindiamart.com
www.motorindiaonline.in
Annual reports
Tata motors Annual report 2020-2021, 2021-2022,2022-2023.
Tata motors sustainability Report 2023.