Corporate Social Responsibility (CSR) and Its Impact on Brand Equity
Simran
Professor, Department of Commerce, NIILM University, Kaithal, Haryana India
Abstract
Corporate Social Responsibility (CSR) has emerged as a critical element in shaping the perception of businesses. This research explores the relationship between CSR initiatives and brand equity, emphasizing how socially responsible practices influence brand reputation, customer loyalty, and overall market performance. The study employs a mixed-methods approach, incorporating both qualitative and quantitative analyses to provide a comprehensive understanding of CSR’s impact on brand equity. Key findings reveal that CSR significantly enhances brand equity, particularly through improved brand awareness, customer trust, and emotional connection.
Keywords: Socially, loyalty, branding, social responsibility, emotional, equity.
Impact Statement
Corporate Social Responsibility (CSR) plays a pivotal role in shaping brand equity by aligning corporate practices with societal and environmental expectations. As consumers increasingly prioritize ethical and sustainable business practices, companies that integrate CSR initiatives into their operations gain a competitive advantage, fostering trust, loyalty, and positive brand associations.
CSR efforts, such as environmental stewardship, community engagement, and ethical governance, enhance a company’s reputation and contribute to perceived brand value. These initiatives resonate with stakeholders, influencing consumer behavior and driving preference for socially responsible brands. Furthermore, CSR strengthens employee engagement and attracts socially conscious investors, creating a holistic impact on organizational success.
However, the authenticity and transparency of CSR programs are critical. Misaligned or superficial CSR efforts can lead to skepticism and reputational damage. Therefore, businesses must adopt strategic, measurable, and authentic CSR practices to ensure lasting positive effects on brand equity. In conclusion, CSR is not merely a moral imperative but a strategic asset that bolsters brand equity by fostering goodwill, differentiation, and stakeholder trust, ultimately contributing to long-term organizational resilience and profitability.
About The Author
Dr Simran is working as Professor, Department of commerce, NIILM University, kaithal She has 13 years of rich experience in leadership, curriculum development and teaching at school and higher education level. Her area of research is accounting, taxation, human resource management and teaching-learning. She has attended more than 70 conferences, seminars and workshops. She has presented her research in various National and International Conferences. She has been awarded with 8 prestigious Awards. Dr. Simran is working as Professor, Department of commerce, NIILM University, kaithal
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