International Council for Education, Research and Training

Emerging Trends Of E-Commerce In India

Singh, Manmeet

Assistant Professor, University School of Business Management & Commerce, Desh Bhagat University, Mandi Gobindgarh (Amloh), Punjab


The term “ecommerce” refers to businesses and individuals that purchase and sell products and services online. E-commerce may be done on computers, tablets, cell phones, and other smart devices, and it operates in a variety of market categories. E-commerce transactions make almost every good or service conceivable accessible, including books, music, airline tickets, and financial services like stock trading and online banking. It is seen as a particularly disruptive technology as a result. Ecommerce may be thought of like a digital version of mail-order catalog shopping. Also called online commerce, ecommerce is the transaction between a buyer and a seller that leverages technology. This paper study & analysis the recent trends in e commerce, opportunities and challenges in the field of ecommerce. The worldwide revenue of ecommerce amounted to more than 3.53 trillion USD.  It is projected to grow all the way to 6.54 trillion by the end of 2023. These numbers speak for themselves about the growth of the global ecommerce.

Keywords: E-commerce, Challenges, On Line Shopping, Opportunities

Impact Statement


The article discusses the recent trends of e-commerce in India, including the growth of the industry, the increasing popularity of online shopping, and the opportunities and challenges facing e-commerce in the country. The author also examines the impact of COVID-19 on the e-commerce sector and the role of digitalization in enhancing customer experiences. The study aims to analyze the current state of e-commerce in India and provide insights into its future prospects.

About The Author

I am Manmeet Singh , currently working as Assistant professor in Desh Bhagat University , Mandi Gobindgarh, Punjab. I have More than 4 year experience in Teaching , Research and Academics. I had Published More than 15 Research Papers and Book Chapters in Various National and International Journals and Publishers. My Area of Specialization is Accounting and Finance.

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