International Council for Education, Research and Training

Bridging Values: The Influence Of Indian Ethos On Corporate Social Responsibility Practices

Bawa, Simmin1, Rani, Jesha2, Nisar, Shalini3 and Somaiya, Saptami4

1Head of Department, Philosophy and Assistant Professor, Jai Hind College, Mumbai

2TYBA student Philosophy-Psychology, Jai Hind College, Mumbai

3TYBA student Philosophy-Psychology, Jai Hind College, Mumbai

4TYBMS student, Jai Hind College, Mumbai

Abstract

Are organizations only about people, products and profits or also for the prosperity of society? While profitability is the primary focus these entities have a significant responsibility of contributing to the public good. This responsibility is especially pronounced for organizations originating in India, which is a constellation of interrelated concepts in the enormous field of human thought, shedding light on the way to both societal harmony and spiritual enlightenment. Indian ethos explores the metaphysical, going beyond the domain of material existence to examine the nature of awareness, the soul, and ultimate reality. This study endeavours to examine the relationship between Corporate Social Responsibility (CSR) and Indian ethos. The Indian ethos offers a rich framework for comprehending social duties and responsibilities. In one paradigm it can be assumed to be based on the ideals of dharma (righteousness), artha (wealth), kama (pleasure), and moksha (liberation). The study explores the ways in which CSR can possibly be incorporated into this ethos by looking at the historical developments of CSR in India’s various socioeconomic groups. It also examines how the Vedas, Bhagavad Gita, and Arthashastra, among other ancient texts, make reference to CSR. Additionally, taking into account the changing business environment and public expectations, our study investigates modern interpretations of corporate social responsibility in India. The paper concludes with an analysis of case studies that emphasize the many CSR strategies that Indian organizations have adopted and their benefits to societal growth and well-being. The paper also attempts to demonstrate the emerging CSR needs of today which are deeply rooted in India’s ancient school of thoughts. Through this research study, we further endeavour to emphasize that organisations can create a framework for CSR that is more efficient and culturally appropriate for use in Indian culture by looking at it through the prism of traditional Indian ideas and practices. Considering the long-lasting impact of Indian culture, a model based on indigenous values is probably more relevant and long-lasting than one that is Western-centric. We want to draw attention to the wisdom found in Indian scriptures and use these lessons to inform the conversation around corporate social responsibility today.

Keywords: Corporate Social Responsibility (CSR), Indian Ethos, Vedas, Bhagavad Gita, Arthashastra, Ethics, Business, Culture, Western, Organization

Impact Statement

The research paper “Bridging Values: The Influence of Indian Ethos on Corporate Social Responsibility Practices” significantly advances the understanding of how India’s philosophical and cultural traditions can inform modern corporate social responsibility (CSR). By integrating principles from Indian ethos—such as dharma (righteousness), artha (wealth), kama (pleasure), and moksha (liberation)—into CSR frameworks, the study offers a culturally resonant model that emphasizes sustainable societal growth and spiritual well-being. The paper enriches CSR discourse by exploring its roots in ancient texts like the Vedas, Bhagavad Gita, and Arthashastra, providing historical depth and indigenous perspectives. It also bridges traditional values with contemporary business needs, proposing a culturally aligned alternative to Western-centric CSR models. Through case studies, the research highlights practical applications of this approach, inspiring Indian organizations to adopt socially responsible practices that are impactful, culturally appropriate, and enduring. This work fosters a deeper connection between corporate practices and societal prosperity in India.

About The Author

Ms. Simmin Bawa is the Head of the Department of Philosophy at Jai Hind College. Prof. Bawa has made important contributions to the discipline due to her strong interest in applying ancient philosophical principles to current living. Her study involves a thorough examination of the Kamasutra, with an emphasis on the sensuous and sexual lives of individuals during the Grihastha ashrama, as well as the text’s insights about women’s financial independence. She has also written on Gandhian ideas in ethical entrepreneurship, which emphasize truth and nonviolence in corporate processes. Miss Bawa also explores the significance of meditation in education from a Krishnamurti standpoint, highlighting its effect on emotional well-being. Her multidisciplinary approach bridges the gap between ancient philosophy and current practical applications, encouraging overall well-being and ethical living.

Ms. Shalini Nisar is a third-year BA student majoring in Philosophy and Psychology at Jai Hind College, Mumbai. With a deep-rooted passion for understanding human behaviour and mental processes, she is committed to exploring the complexities of the mind and applying psychological principles to make a meaningful impact. Her academic journey blends philosophical inquiry with psychological science, equipping her with a well-rounded perspective on the intricacies of human thought and emotion. Shalini is dedicated to advancing her knowledge in psychology, with aspirations of contributing to mental health and well-being at a deeper level. Eager to take her expertise further, she is continually seeking opportunities to engage with research and practical experiences that will enhance her understanding and skills in the field.

Ms. Saptami Somaiya is a third-year Business Management student specializing in Marketing, with a strong passion for advertising and branding. Her academic pursuits are driven by a desire to infuse creativity into her work, crafting innovative strategies that resonate with audiences. Saptami’s interests extend beyond the classroom, encompassing language, painting, and the rich intersection of art, culture, and communication.By blending her creative talents with her marketing expertise, she aims to develop impactful projects that not only promote brands but also tell compelling stories. Saptami believes in the power of artistic expression as a tool for bridging cultural divides and inspiring meaningful connections. With a keen eye for detail and a deep appreciation for aesthetics, she is dedicated to exploring the synergy between art and marketing to deliver transformative results. Saptami aspires to leave a lasting mark in the world of advertising, combining her passions to create a legacy of innovation.

Ms. Jesha Jani, I am a currently pursuing my bachelors of arts from Jai Hind College. Majoring in Philosophy and Psychology. I enjoy delving into the intricacies of human behaviour, ethics, and the nature of consciousness, aiming to expand her knowledge through critical thinking and detailed analysis. Studying philosophy and psychology reflects my ambition to uncover the connections between these fields and contribute to a deeper understanding of the human experience.

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