International Council for Education, Research and Training

Exploring Emerging Trends of E-Commerce and Digital Payment Systems: An analytical study among Undergraduate and Postgraduate Students in Bilaspur City of Chhattisgarh

Venkatraman, Bhuvana1 and Jain, Harsh2

1Professor & Head, Department of Commerce, Guru Ghasidas Vishwavidyalaya

2Research Scholar, Department of Commerce, Guru Ghasidas Vishwavidyalaya

Abstract

This paper presents the findings of a study delving into the perspectives and trends surrounding E-Commerce and Digital Payment Systems within Bilaspur City of Chhattisgarh. Utilizing primary data collected through offline questionnaires administered to 31 participants, predominantly consisting of undergraduate and postgraduate students, the study tries to illuminate diverse facets of E-Commerce and Digital Payment Systems. Through descriptive analysis, the study unveils emergent trends and identifies potential avenues for enhancing adoption of these systems. Insights gleaned from participant responses in this study, provide a deeper understanding of the evolving landscape of E-Commerce and Digital transactions. Key outcomes of study, sheds light on prevalent trends and challenges encountered by consumers, thereby furnishing actionable recommendations for policymakers and stakeholders to bolster Digital payment adoption. In essence, this study furnishes valuable insights into the contemporary state of E-Commerce and Digital Payments in the specified locale, laying a robust foundation for subsequent research and initiatives aimed at fostering Digital financial inclusion and catalyzing economic advancement.

Keywords: Digital Payment Systems, E-Commerce, Grievance Redressal Mechanism, Cyber Security.

Impact Statement

The study explores the usage patterns and perceptions of undergraduate and postgraduate students in Bilaspur city regarding e-commerce and digital payment systems. The objective is to understand users’ concerns, challenges, and suggestions through their opinions. Based on the findings, the research provides actionable recommendations aimed at improving these systems for enhanced user satisfaction and efficiency.

About The Author

Prof. Bhuvana Venkatraman is a distinguished faculty member in the Department of Commerce at Guru Ghasidas Vishwavidyalaya, Bilaspur, Chhattisgarh. She has authored several books and possesses extensive expertise in the fields of marketing and finance.

Harsh Jain is a Junior Research Fellow and Ph.D. scholar in the Department of Commerce at Guru Ghasidas Vishwavidyalaya, Bilaspur. He has published numerous research papers in reputed national and international journals, with specialization in digital payment systems, e-commerce, and behavioral finance.

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